a backlash from managed care against all the drug ads on TV, radio, magazines, etc

December 1998

You'll see a backlash from managed care against all the drug ads on TV, radio, magazines, etc.

Drug companies now spend over a BILLION dollars a year on direct-to-consumer advertising for prescription drugs. This is up to 20% of what they spend marketing to physicians.

These ads work...maybe too well.

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