Evista (raloxifene), the new "designer estrogen"

January 1998

    You're going to hear a lot about Evista (raloxifene), the new "designer estrogen" from Lilly.

    It's INITIALLY approved to prevent osteoporosis.

    But Evista and future designer estrogens will revolutionize hormone replacement therapy because they're more selective. They mimic the effects of estrogen in SOME tissues...but not others.

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